Marketing to the Steampunk Community

Keywords a few tips.

I have recently been trying to find a better way to use keywords to drive the right people into my etsy store. This has been a challenge but I think these few tips might help you like they helped me.

Use Googles Wonder Wheel feature

When you type in a search query to google you can search related keywords referencing how Google sees your product in relationship to how people use Google to find items. This will allow you to find alternate and orthogonal keywords to the ones you usually use. This is important on Etsy because you have to type in your own keywords to get seen.

Wonder Wheel can be found on the left hand sidebar under "more search tools"

More Specific Keywords

This is an interesting concept and deals with driving the right business into your shop. We all want to generate sales so we think lets use general keywords like jewelry, sterling ect. to describe our shop. The problem with this is that there are so many people competing for those ten Google spots that it is nearly impossible to corner that keyword, therefore you end up on page 50 where no one bothers to look. If we change this tactic and go with keywords such as steampunk leather wrap, Steampunk Gear ring we now will get the right person into our shop someone looking to buy an item of the exact type we have to sell. This is still an experiment for me and I will let you know how this works. Even if only one human types in that exact keyword per day you still have a better chance than being listed on page fifty. Google is so powerful in its ability to drive people to your site that even if you keyword optimization is in a very fine niche you will get the right kinds of views for your items.